ATTENTION: SHAFT BRANDS DOING $100K+/MONTH
We will add $50K–$500K+ in email revenue in 60 days for peptide, nicotine, cannabis and other restricted brands.
We average 30–50% in attributed email revenue for SHAFT brands — protecting your domain without making the bold claims that damage deliverability.
Opportunity depends on traffic, list size, customer base and current email performance.
Trusted by 100+ ecommerce brands • 4.9/5 on Trustpilot
Restricted-category experience.
Not borrowed confidence.
THE MONEY IS ALREADY IN THE BUSINESS
Real revenue from audiences these brands already owned.
LEADING CASE STUDY — NATIVE SMOKES
We made Native Smokes an extra $8,111,753 in 19 months.
Native Smokes had strong repeat-purchase behaviour and no email system at all. Sunlo built the capture, campaigns and flows from a standing start — by month 19, email was driving nearly half of everything the store makes.
- $8,111,753
- Attributed email revenue
- $16,628,451
- Total store revenue
- 48.8%
- Of store revenue from email
- 19
- Months — every one shown below
Month 19
More receipts
$516,660 generated through email in the last 30 days
Email drove 30% of total store revenue.
A $1.72M store month with 1,141 email-attributed orders — email buyers spent $452.82 per order against a $384.03 store average.
- 30 DAYS
- $516,660
- EMAIL SHARE
- 30%
$440,635 generated through email in 30 days
Email drove 43.81% of total store revenue in May 2024.
A seven-figure store month — email split 62.28% campaigns to 37.72% automated flows.
- 30 DAYS
- $440,635
- EMAIL SHARE
- 43.81%
$320,758 generated through email in 30 days
Email drove 32.78% of total store revenue — up 30% year on year.
A near-seven-figure 30-day window with the store up 42% year on year — campaigns did 82.41% of the email revenue.
- 30 DAYS
- $320,758
- EMAIL SHARE
- 32.78%
$284,092 generated through email in 30 days
Email drove 43.14% of total store revenue in May 2024.
Automated flows outearned campaigns 57.04% to 42.96% — revenue arriving with nobody pressing send.
- 30 DAYS
- $284,092
- EMAIL SHARE
- 43.14%
$168,969 generated through email in 30 days
Email drove 50.46% of total store revenue in May 2024.
Email out-earned every other channel combined — campaigns leading flows 60.21% to 39.79%.
- 30 DAYS
- $168,969
- EMAIL SHARE
- 50.46%
$58,737 generated through email in 30 days
Email drove 45.10% of total store revenue in May 2024.
Automations did the heavy lifting — flows drove 58.96% of the email revenue on autopilot.
- 30 DAYS
- $58,737
- EMAIL SHARE
- 45.10%
Results shown are from specific client accounts and are not a promise of identical performance. Every target is based on the brand’s existing traffic, audience, data and starting position.
- $100M+
- Revenue generated
- 30–50%
- Typical email share
- 100+
- Brands served
- 4.9/5
- Rated on Trustpilot
- Cannabis
- CBD
- Hemp
- Nicotine
- Peptides
- Vape
- Supplements
- Tobacco
Founders trust Sunlo with the channel they cannot afford to lose.
Rated 5 out of 5 stars
“Sunlo took our email revenue from under 30% to 50%. They have a great team and are super responsive. The designs are also great. I have no negatives to report.”
Trustpilot review · Aug 2024
Rated 5 out of 5 stars
“I was a little hesitant at first as its a major purchase for me, and unfortunately from previous contractors I've hired I grew accustom to expect lack luster results in this industry. After dealing with Sunlo for coming on 3 months I am actually BLOWN AWAY by the value they have created and the added sales to our company. Its impossible to see the numbers and argue the fact that they pay for themselves 10x over! Luke and his team came in and integrated into our company seamlessly, lets me focus on my important tasks and I can trust they are absolutely crushing our email marketing!!”
Trustpilot review · May 2024
Rated 5 out of 5 stars
“Wish i joined them sooner. They have increased our attributed revenue from email by 40% which is absolutely brilliant! Can leave them to run our retention with peace of mind.”
Trustpilot review · Dec 2025
Rated 5 out of 5 stars
“Sunlo has been so incredible to work with. They totally turned around our email marketing and are now able to pull in 30+% revenue for our company in their emails alone. Couldn't recommend them more for any ecomm brand looking to grow and foster their community.”
Trustpilot review · Oct 2025
Rated 5 out of 5 stars
“If you run an e-commerce brand, this is the team you want. Strategic, hands-on, and data-driven. They improved our Klaviyo setup, cleaned lists, set up smart reporting, and created campaigns that actually convert without feeling spammy. Email is now a reliable sales channel for us.”
Trustpilot review · Jan 2026
Rated 5 out of 5 stars
“Sunlo have been solid to work with so far — they’ve driven more revenue and actually know what they’re doing with email marketing. The results have lined up with what they promised from the start. Would recommend.”
Trustpilot review · Apr 2026
WHY MOST SHAFT EMAIL MARKETING FAILS
Most restricted brands choose between two terrible options.
SAFE & USELESS
Your emails avoid every meaningful argument, say absolutely nothing and give customers no reason to buy.
- Generic promotions
- Empty brand language
- The same discount every week
- Little or no customer education
- A valuable list producing fuck all
AGGRESSIVE & RECKLESS
Your marketing chases the outcome, makes claims it cannot support and puts the domain, deliverability or account at unnecessary risk.
- Reckless claims
- Poor list hygiene
- Constant blasting
- No category awareness
- Short-term revenue at the expense of the channel
THE THIRD OPTION
Sell the strongest buying argument you are actually allowed to own.
- Trust
- Authority
- Quality
- Transparency
- Relevance
- Convenience
- Value
- Customer-specific positioning
We do not sell prohibited outcomes. We make your brand the most trusted and obvious supplier in the category.
THE THIRD OPTION
The SHAFT Revenue Engine
Restricted marketing does not have to mean weak marketing. It means finding the strongest argument your brand can credibly own—and putting it in front of the customer most likely to care.
- 01
SELL TRUST
When the outcome is restricted, trust becomes the product before the product.
- Testing
- Documentation
- Sourcing
- Quality controls
- Transparency
- Proof of legitimacy
- 02
SELL THE BUYING DECISION
The customer has often already chosen the category. We show them why they should choose you.
- Quality
- Price
- Convenience
- Selection
- Service
- Consistency
- Brand authority
- 03
MATCH THE MESSAGE
Not every subscriber cares about the same product, objection or reason to buy.
- Behavioural segmentation
- Product interest
- Purchase history
- Customer lifecycle
- First-order conversion
- Repeat purchase
- Winback and reactivation
- 04
PROTECT AND COMPOUND
Build the channel as a long-term asset instead of sacrificing it for one reckless send.
- Deliverability-aware strategy
- List hygiene
- Controlled frequency
- Campaign and flow coordination
- Continuous testing
- Revenue and retention reporting
Sell trust. Sell the buying decision. Match the message. Compound the channel.
NOT JUST A FEW PRETTY EMAILS
A complete owned-revenue system for restricted brands.
1
STRATEGY AND ACCOUNT AUDIT
Identify the missing flows, weak campaigns, deliverability risks, customer segments and unclaimed revenue opportunities.
2
CAMPAIGN ENGINE
Strategic campaign planning, copy, design, segmentation, deployment and optimisation built around real customer buying decisions.
3
AUTOMATED FLOWS
Build or rebuild the lifecycle—from welcome and abandonment through post-purchase, repeat purchase, winback and sunset.
4
SEGMENTATION AND DATA
Use customer behaviour, product interest, purchase history and lifecycle stage instead of sending the same message to everyone.
5
DELIVERABILITY-AWARE EXECUTION
Protect the long-term value of the channel through list hygiene, sending discipline, monitoring and risk-conscious strategy.
6
CONTINUOUS OPTIMISATION
Review revenue, customer response and downstream performance to improve the system over time.
Your agency should not be learning the category using your money.
FOR QUALIFIED BRANDS
Agree on the target. Hold us to it.
If your brand is already doing more than $100,000 per month, has consistent traffic and owns a meaningful customer list, Sunlo will analyse the opportunity and agree on a realistic revenue target.
If Sunlo accepts your brand under its performance guarantee and fails to hit the agreed target, you do not pay the management fee—subject to the final agreement and eligibility requirements.
What would 30–50% from email look like for you?
That is not ambition — it is what the receipts further up this page show, across our restricted-category clients. Put your numbers in.
- Email at our typical 30–50% share
- $75,000 – $125,000
- Your email revenue today
- $25,000
- Left on the table every month
- $50,000 – $100,000
- Left on the table every year
- $600,000 – $1,200,000
All of it done compliantly, by SHAFT-brand specialists — growth that protects the channel instead of getting it shut down.
Illustration, not a guarantee or projection — your actual target is agreed after the audit, based on your traffic, list and data.
A strong fit usually has:
- $100K+/month with consistent traffic and a real customer list
- A legal, operational business with sellable inventory
- The internal capacity to fulfil increased demand
- Willingness to provide accurate account access and data
- Willingness to approve and deploy agreed campaigns on time
Launched three weeks ago with 400 subscribers and looking for a miracle? This probably is not for you.
No commitment. We will inspect the opportunity before recommending a plan.
Frequently asked questions
What is a SHAFT brand?
Industry shorthand for the categories that get shafted by ad platforms, payment processors and inboxes — originally Sex, Hemp, Alcohol, Firearms and Tobacco, stretched here to cover cannabis, CBD, nicotine, peptides, vape and restricted supplements. If your brand gets punished for advertising things it legally sells, you are a SHAFT brand.
Do you only work with restricted brands?
No. Sunlo works across ecommerce, but this funnel and specialist team are built for brands operating in restricted, regulated or platform-sensitive categories.
Do you work with brands doing less than $100K per month?
This performance offer is designed for established brands doing more than $100K per month. Smaller brands may not have enough traffic, customer data or list volume to support the same opportunity.
We already have someone doing email. Why would we need you?
Keep them — brand knowledge and fast approvals make our work better, and plenty of clients run exactly that setup. What Sunlo adds is the restricted-category system: the strategy, segmentation, deliverability discipline and testing engine one generalist rarely has time to build. And if the receipts above embarrass your current numbers, that is worth knowing too — the audit will tell you either way.
Can you guarantee that our account will never be flagged?
No serious agency can guarantee that. Platforms, regulations and enforcement can change. Sunlo builds risk-conscious campaigns designed to reduce unnecessary exposure while still making the marketing commercially effective.
Will you write aggressive health or product claims?
No. The strategy is built around trust, authority, quality, relevance, value and the buying decision—not unsupported or prohibited outcomes.
Will anyone know my brand works with you?
Only if you want them to. Most restricted brands do not want their name on an agency's website — we think that is the correct instinct. Named logos and case studies appear only with written permission; everyone else stays anonymous. Want an NDA signed before we see a single number? Fine — bring it.
Which platforms do you work with?
Klaviyo and Omnisend, mainly — whatever fits your stack. Restricted brands run on these platforms every single day — the category is not the problem, reckless execution is.
What does Sunlo manage, and what stays on our plate?
Sunlo owns email end to end — strategy, copy, design, segmentation, flows, campaigns, deployment, deliverability and reporting. On your side: product, fulfilment, final approvals, and your platform and sending costs.
What does it cost?
A flat monthly management fee — no revenue share, and scaling does not trigger surprise extras. The exact number is agreed before work begins, once the audit has shown us your scope. Ask on the call and you will get a straight figure, not a three-call pitch sequence.
What actually happens when I book?
A 30-minute call with a Sunlo co-founder. We talk through your list, your stack and your numbers, and tell you honestly whether there is enough opportunity to bother. Account access only happens after that conversation, if we both decide to move to the audit.
How quickly can we see results?
The first 60 days are focused on finding and attacking the most valuable opportunities. Timing and scale depend on the existing traffic, list size, customer base, offer, inventory, approval speed and current account performance.
We are sitting on a big list that has barely been emailed. Can you switch it on without burning the domain?
Yes — carefully. Reactivating an underused list is staged: warm the sending infrastructure, start with the most recent and most engaged segments, ramp volume in controlled batches and watch deliverability the whole way. The fastest way to kill a goldmine list is to blast all of it on day one. We do not do that, and we will not let you do it either.
What happens after the first 60 days?
After the fast money, the channel is run as a compounding asset: offer and content testing, deeper segmentation, repeat-purchase and subscription behaviour, winback, and continuous reporting against the targets we agreed. The setup is the start, not the service.
How does the guarantee work?
Qualified brands are audited first. If Sunlo accepts the account under the performance guarantee, both parties agree on a realistic target and the exact commercial terms before work begins. In other words: the fee is tied to an agreed number, not to activity.
Attributed revenue — by whose numbers?
The screenshots on this page are unedited Klaviyo and store-analytics dashboards. And when we agree a target under the guarantee, the attribution settings it is measured on are agreed at the same time — before work begins, not after the result.
Do you understand the rules in our market — Canada, the US, the UK, the EU?
We work with restricted brands across North America, the UK and Europe — including markets with stricter email and marketing rules, like Canada's CASL. Campaigns are built risk-conscious for the market they send into. We do not play lawyer, though — final legal and claims approval stays with your team.
Are you providing legal or regulatory advice?
No. Sunlo provides marketing strategy and execution. The client remains responsible for legal, regulatory, product and claims approval in every market where it operates.
STOP LETTING YOUR LIST SIT THERE DOING F**K ALL
You have already paid to acquire the audience. Let’s turn it into an asset.
We will analyse your campaigns, automations, deliverability and customer data, then show you where the untapped revenue is hiding.
30 minutes with a co-founder — no setters or closers. Want an NDA first? Done.
For qualified brands doing $100K+/month. No obligation. No generic 42-page audit nobody reads.